Forum Brianza 
The Third Forum of Brianza, organized by
Brianza Development Agency (for the production quality and social territory) and promoted by the Assembly of Mayors of the Province of Monza and Brianza
is was held October 10, 2008 in Villa Gallarati Scotti in Oreno of
Vimercate. The title of this year: The enterprising Brianza, people, ideas, relationships, values \u200b\u200bfor local development. Its performance is stato preceduto da alcuni incontri preparatori.
I meeting plenario
Flavio Sangalli
(a.d. Sviluppo Brianza)
: per lo sviluppo locale sono importanti i fattori immateriali, la valorizzazione del capitale intellettuale usando le 4 leve: persone, idee, relazioni, valori. Il lavoro su di esse può aumentare l'intraprendendenza (prendere l'iniziativa) che è un fattore fondamentale per la crescita del territorio se declinata nei temi dell'impresa, del lavoro, della pubblica amministrazione e della società civile: dalla rendita al valore aggiunto, dalla burocrazia al valore creato. Le condizioni perché questo avvenga: logica oriented organization of its users and efficient management.
thematic area businesses and workers. Serafino Negrelli (Coordinator of the Degree Course in Sciences of the Organization of the University of Milan Bicocca, Monza site): enterprise and enterprising work, by knowing how to know to be, there can be no enterprise investment in human capital, in 'education. Entrepreneurship must adopt a new attitude Shumpteriano, introduce innovation, have a global outlook, network (enterprise "horizontal"), investing in social capital increase the content knowledge, quality of work, so choose a more strategic Resources human. The enterprising work takes place in transition from work to the executive production of the self, with the implementation of skill
s social work in groups, occur in the workplace. Collective actors (business associations and trade unions) will show if they recognize the role of the enterprising people over their duties.
Focus Area government.
Dario Cavenago (Professor of Business Administration and Management University of Milano-Bicocca) raise human capital and economic vision in the management of services.
Focus Area civil society. Michele Di Francesco (Dean of Facoltà di Filosofia Università Vita-Salute San Raffaele): necessità di un pensiero concreto, formare i giovani perché siano in grado di sviluppare il futuro che sarà profondamente diverso dal passato verso l'evoluzione a
Homo faber . Nella società della conoscenza, l'innovazione inizia sul materiale teorico e si propaga su quello pratico, integrando gli studi più classici con le discipline scientifiche.
IV meeting Società civile intraprendente (
quadro sinottico delle proposte )
Persone, idee, innovazione non solo tecnologica ma anche nei servizi pubblici e privati. Collaborazione intraprendente tra settore pubblico e società civile, integrazione tra pubblico, private and social support to
start-up of social enterprises. Generate reports: stronger by the inclusion in the network, network system of the third sector. Inspiring values \u200b\u200bthat characterize the act on the territory: to meet the demands of the community by improving the efficiency of business processes without wasting resources. The contribution of the academic institution with training and dissemination of knowledge. Involvement of young people in the exercise of responsibility towards the environment, consumerism, disability, who are active citizens. More value in multicultural reality.
Forum (
materials presented )
Serafino Negrelli
The company and enterprising work The revival of entrepreneurship in business and work in Brianza starts from the recognition of the distinctive features and problems. Company Profile: widespread economic capacity of initiative (an entrepreneur out of 10 inhabitants), the identity of production and manufacturing, poles, districts
outsourcing specialist, orientation to international markets, social entrepreneurship and associations of municipalities that contribute to
local governance in support of productive activities. Criticality: a question of size (actually micro enterprises), the management culture (family capitalism), its investments in research and development (needs support) human capital formation, the ability to compete in global markets (
global player local games ). Proposals: the culture of knowing how to do that knowing how to be entrepreneurs in the global marketplace, the ability to develop an organizational culture and management firm, medium-sized enterprises should be supported by encouraging networks and aggregation. The implementation of this coordination requires the identification of leading actors who constitute the control room. The credit must be allocated to the real economy and less on financial speculation.
Distinctive features of the work: good functioning of the internal and external to the company,
limited unemployment, high stability, lower degree of uncertainty with respect to Milan, collective bargaining pragmatic, with good industrial relations and respect for roles, 8% of the workforce is immigrant. Problems: the "vicious circle" of low quality of human capital: micro family businesses do not know how to employ qualified personnel (graduates), households have little incentive to the education of children with a consequent shortage of knowledge workers and reduced cognitive and social skills. This is a big problem for a local context of high labor costs that can not face competition in China. Women have limited participation than in the reality of other countries. The first signs of crisis are increasing layoffs and mobility. Proposals: stop the "vicious circle" speaking: with incentives for the recruitment of graduates, with the use of internships, apprenticeships technician (examples of Trento and Brescia) in addition to the creation of other instruments and institutions to reconcile the time of life with that of work. Dario
Cavenago
The resourcefulness of the local Public Administration
a government becomes proactive in the network, the functions, aims and objectives are constrained by resources and the needs of citizens who give us the contact with reality. The public system encourages all those enterprising ways of producing services that are useful and close to the citizens. Maintain high service orientation, revitalize the human capital by increasing social skills and creative, to invest in the vehicles of information, broaden perspectives and skills by focusing on the activities of government rather than production altogether. The working model of the new province of MB can be designed according to a logic network, which has two configurations corresponding to the two metaphors: the spider, who dies if cut off the heads and the starfish that is alive in each and every point is able to react and address the needs posed by citizens. Continue the experience of local knowledge and invest in mechanisms for its dissemination.
Michele Di Francesco Engaging civil society
Understanding of change: multiculturalism and globalization, by analogy with the identity 
of a living body changing, see how it evolves. Proposals: Create a network also cultural integration of resources, community events. Start the car awareness, a positive individual, pro-active instead of un atteggiamento reattivo: anticipare gli stimoli e non solo reagire al loro verificarsi. Le giovani generazioni devono essere considerate una risorsa ed educate seguendo un nuovo e diverso processo educativo, senza ignorare la rivoluzione digitale che lo colloca fuori dalla famiglia e dalla scuola. Bisogna formare gli educatori tenendo presenti queste nuove logiche che abbattono anche le barriere geografiche e colmare il digital- gap generazionale. Si dovrebbero studiare le specificità di genere per individuarne il ruolo. L'associazionismo è considerato una società di mezzo è intraprendente nella misura in cui preserva la propria identità ma è anche pronto a cambiare per adeguarsi alle sfide del presente: digitalizzazione come base dello sviluppo locale, il potere dei consumatori per indirizzare il progresso verso logiche di sostenibilità (ndr), il mondo della disabilità, dell'assistenza e dell'accoglienza. La produzione di conoscenza è un processo collettivo, rapporto bidirezionale tra virtualità del sapere e vita reale.
