Seven organizations representing the interests of consumers (Confconsumatori, Adiconsum, Assoutenti, Cittadinanzattiva Defence Movement of the Citizen, Consumers Union and National Consumers' Movement) recognized by the Lombardy Region and the Ministry of Economic Development are implementing the project "Towards the EXPO of the consumer" with the aim to actively involve citizens / consumers in the big event of 2015. The project, undertaken with the Lombardy Region is funded through fines paid by the Antitrust Authority, provides a range of activities, aimed mainly at enhancing the agri-food products in Lombardy and to vest citizens / consumers (from by smaller ones), eating habits, consuming fruits and vegetables in season and, possibly, Km 0. The 2010 calendar "A Year to eat" (withdraw the copy in place, in the back cover photo), created by Confconsumatori that, in the project, was responsible for "SUPPLY AND LAND", is the first element of the project to be followed, in electronic format, the rest of the literature: plays for children; map of the Lombard provinces of food products, food pyramid; guide to the typical and guide to healthy and safe.
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